Identify the causes and develop a strategy to reduce the Order cancellation rate to 40% for Amala Earth.

<aside> <img src="/icons/location_green.svg" alt="/icons/location_green.svg" width="40px" /> Overview: Amala Earth, an ethical marketplace for sustainable products, aims to create an intuitive and seamless shopping experience. Recently, Amala Earth noticed increase in the order cancellation rate. Analyze the root causes and propose effective solutions to address this issue.

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1. Understand the context of increase in order cancellation:

Is this a sudden decrease or a trend over time? What time frame are we looking at?

• Is this a sudden decrease or a trend over time?

   The data indicates a rise in order cancellations over the past 1-2 months
  

• What time frame are we looking at?

   1-2 months              
  

2. Identify the specific segments affected:

• Is the decrease uniform across all customer segments, or are there specific segments where the drop is more pronounced?

  There are no significant changes observed, as tracking the user journey through various Mixpanel    
  
  events did not reveal any major variations across specific segments (e.g., old customers vs. new
  
  customers, age groups, etc.).
  

3. Analyze the Data:

Order Cancellation can be influenced by a variety of factors such as product quality, delivery time, customer service, user interface, etc. Understanding which specific aspect of the customer experience has led to the increase in order cancellation .